MPR & CGM – the solution to the new paradigm

What is the 'New PR'?

Traditionally, public relations professionals worked with journalists to build a favorable image by publicizing the organization or product through stories in print and broadcast media. However, the worldwide web and the advent of social media have drastically changed the way we communicate, blurring the lines between marketing and communications. Companies are now able to achieve instantaneous two-way communication with consumers and engage them in conversations about their company or product.

By expertly mixing classic PR fundamentals with the latest in communications marketing (such as Consumer Generated Marketing, SEO and social media strategies), the PR Department is fostering interaction between organizations, customers and the media to help companies achieve their marketing objectives and meet their bottom line.

WHY GO BOUTIQUE?

• Timing is vital to the success of any PR campaign. As a boutique agency, we have the ability to adapt our strategies quickly and stay abreast of what is happening in the news, culture and industry to create opportunities for our clients.
• We have the “big agency” experience and expertise but being small means that we work smarter, adapt faster, and spend more time on your business because we understand the value of a dollar!
• A small agency means that you can be confident that your business is being managed daily by an experienced senior professional instead of being passed to a junior consultant.