Geox

The PR Department has been the agency of record for GEOX since its launch into the Canadian market over a half decade ago. Through public relations tactics The PR Department helped to create brand awareness in a highly saturated and mature market, increased demand while competing with established brands for visibility and raised the profile of the company by highlighting GEOX's trademarked breathable technology. Our involvement has spanned over all marketing and communications activities including public and media relations, advertising, events and store openings, media training and promotions. In addition to generating strategic product placement and generating editorial in both French and English Canada, the team works directly with the chain's 350 independent retailers to get them excited about the brand. Thanks to the PR department, Geox has enjoyed a growing return on investment and an increasing brand presence in Canada. In 2008, the team generated more than 3.1 million dollars worth of PR value.