The Fashion Group
In August 2007, the PR Department helped launch the premier edition of the Fashion and Design Festival Toronto, an event produced by Sensation Mode. After 7 years of success in La Belle Province, the Festival was ready to take Toronto by storm. The challenges included downplaying their strong Quebec ties, building a strong reputation to build trust with sponsors and media, and building momentum in order to fill Dundas Square for 3 days with no advertising budget. Results: 150 000 people and more than 130 media showed up for the high energy fashion shows. Our media relations efforts generated unprecedented print coverage and interviews on all Toronto based networks.
The excellent work of the PR Department on this event was recognized by the industry and resulted in us being one of the top three finalists for the 2008 BizBash Style Awards for Best Event PR Strategy in 2007.
"WOW! You are amazing! I also thank you for the FABULOUS wrap-up you presented us; amazing job and as I can see, we did it girls! Thank you again for all the amazing work!" Co-President Sensation Mode/Fashion & Design Festival
